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The Success Secrets of Essendon Keilor College’s Elite Football Program
SUMMARY:
Essendon Keilor College is the first established elite football school
in Victoria. Their program has been so successful that in the 9 years
since its beginning, the school has produced 13 players drafted into
AFL lists, and over 50 others who tried out with VFL clubs (a large
percentage of whom have gone on to make it in the VFL).
So what is the secret to their incredible record of success? We decided
to investigate and were impressed with what we found (You will be too).
BACKGROUND
The Essendon Keilor College (or EKC for short) was founded in 1992 from
the amalgamation of Queens Park Secondary College (formerly Essendon
Technical School), Essendon High School, Niddrie High School and Keilor
Heights Secondary College.
EKC was the first multi campus college in the area and since the
beginning has proven to be a highly successful provider of education
programs for students in years 7 to 12.
The college currently boasts an enrolment of approximately 1800 and
provides education primarily to students from the north and west of
Melbourne.
One of EKC’s unique programs is that which they offer to prospective
AFL recruits. The Essendon Keilor College has formed partnerships with
two TAC Cup clubs in the Calder Cannons Football Club and more recently
the Western Jets Football Club. Both of these clubs are part of the
elite under 18’s competition in Victoria.
The success of this program has been amazing as evidenced by the former
students who have gone on to be drafted into the AFL since 1999:
| 1999 | Ezra Bray
| Geelong | | 2001 | Brent Reilly | Adelaide | | 2001 | Andrew Welsh | Essendon | | 2002 | Ryan Crowley | Fremantle | | 2002 | Daniel Sipthorp | Richmond | | 2002 | Brad Murphy
| Western Bulldogs | | 2003 | Brock McLean | Melbourne |
| 2004 |
Lynden Dunn |
Melbourne |
| 2004 |
Jesse Smith |
Carlton |
| 2005 |
Jake Edwards |
Carlton |
| 2005 |
Matthew White |
Richmond |
| 2006 |
Peter Faulks
|
Sydney |
| 2006 |
Matthew O’Dwyer |
Sydney |
A number of students have also gone on to make a big impression in the VFL as well, including:
- Jackson Barling, winner of the 2005
Fothergill-Round Medal (the VFL equivalent of the AFL’s Rising Star
Award).
- David Stretton winner of the 2006 A. Todd Medal for
being judged the best player in the VFL Reserves. He also took out the
Williamtown’s Reserves Best and Fairest for 2006.
- Robbie Castello, crowned Werribee’s Senior Best and Fairest for 2006.
THE ELITE FOOTBALL PROGRAM
The Essendon Keilor College offers its students a unique opportunity
and provides those students who don’t see school favourably, but
possess outstanding sporting ability, to continue their studies whilst
chasing a sporting dream.
It took a bit of sweet talking, but we were able to convince EKC coach
Travis Leggett to spill the beans on their success secrets. Here’s what
we discovered.
Secret # 1 - Made Football A VCE Subject
EKC has managed to get "football" as an accredited VCE subject as part
of a Certificate II in Sport and recreation, and students are marked
according to their skill and knowledge of the game.
This has provided a two-fold advantage. Firstly, students can spend
more time on football development that they would otherwise be able to
do at other schools.
Secondly, students are more motivated to achieve academically, as well
as in football, because academic performance is linked into being
picked on school teams.
According to Leggett, “There are always students who are solely here
for the football side of the school and are lacking in motivation in
the academic side. So we tell our football kids that attendance,
academic results and attitude will all come into factor when picking
our teams. If they do the right things they will be rewarded, but if
they want to play around and stuff up in class, then we tell them that
they shouldn’t be annoyed when they aren’t picked.”
Note - We’ll go into how football motivated Essendon Star Andrew Welsh at school later in the article ;)
Secret # 2 - Training Sessions
The aim of EKC’s elite football program is to prepare students for the
AFL draft while also providing them with a sound academic background.
EKC runs 13 classes of football a week, made up of 7 classes for year
12’s and 6 classes for year 11’s. Classes are normally double periods
with one period dedicated to skills and the other dedicated to weight
training.
In a typical week, students will complete three weight sessions, three
skills sessions, one large group training session and one small group
training session. Students also play in a number of different
competitions.
The main training session is on Wednesday. Leggett explains, “Our
entire school has a unique timetable on a Wednesday. The whole school
finishes at 12.40 pm to allow students to get to part time jobs, extra
study or extra practice for school teams. So we run our main training
session on this day. The session normally goes for 1-1.5 hrs and
concentrates on skills, set plays, match routines and game day outlines
and rules.”
UPDATE - EKC has also just commenced a junior football program run on
Monday afternoons. Here, twenty three Year 9 boys undertake specialised
football sessions instead of their normal physical education sessions.
According to Leggett, “Once a week we meet, talk about football, train
in a large group, and practice a particular skill for that week. For
instance last week I got them to make up a set shot goal routine, and
for their homework they had to write it down for me. We are hoping to
tape their kicking style and hopefully place it on a DVD for them to
see where the have to improve.”
“At this age in their life they are just starting to get noticed by the
Cannons and Jets, so we though it would be a great idea if the school
could offer the kids some football knowledge when they start to getting
into the football squads,” explains Leggett.
“One thing that the Cannons and Jets people hate is trying to get kids
at a young age out of their bad habits. So we though if we could help
the kids it will make their chances of making up-coming squads a better
chance.”
Secret # 3 - Weight Training To Gain A Massive Physical Advantage
One the biggest keys to EKCs success has been their weight training
program (something we recommend young players learn from in this
article). It is one of the backbones to their elite football program.
According to Leggett, “The results have been amazing. The size of the
boys from when they arrive in Year 11 to when they leave in Year 12 is
just unbelievable.”
“They come in with teenage bodies and leave with bodies that are able
to step it up against mature-aged players, either in their local comp
or VFL. It gives our kids such a major and massive advantage to kids
who can’t get to the gym, or kids who have to find their own time to
work out.”
“I always remember talking to Adelaide’s Brent Reilly (a former
student) and he has always said that if it wasn’t for the un-limited
gym usage he had at EKC, he wouldn’t have been able to compete and play
with the more mature bodies at the U18 TAC Cup Level.”
Each student has their own unique weights program to meet their own
individual needs. Programs are developed by current U16 & U18
Calder Cannons Weights coach Damien Villarosa who is a teacher at the
school and is in the program.
Students get three weight training periods of 50 minutes in length.
However thanks to sponsorship from “Re-Creation Gym” (which is directly
across the road from school) students also have unlimited access to the
gym and can also train after school, before school and at lunch and
recess times.
Secret # 4 - Formed Strategic Partnerships
Another key to EKC’s success has been the strategic partnerships which
they have formed and leveraged to improve their football program.
EKC have firstly partnered with the Calder Cannons and the Western Jets
Football Clubs, both of whom play in the prestigious Under 18 TAC Cup, the biggest pool for under-age
drafted players.
This has resulted in the Calder Cannons providing specialist coaching
support of the football program. It also means that when a kid is
playing well and isn’t at the Jets or Cannons, EKC can alert them (and
this has happened quite a lot over the years).
Secondly, EKC has received valuable sponsorship from “Re-Creation Gym”
which is directly across the road (15 meters from the front of the
school). As evidenced earlier, this has given students important access
to a professional weight training facility which in turn has given
their students a huge advantage over their competition.
HOW EKC HELPED ESEENDON STAR ANDREW WELSH

Current Essendon star Andrew Welsh is a successful former student who
was drafted to the Bombers in 2001. Welsh became involved with the
college in 2000 after learning of the school through the Calder Cannons
Football Club.
Welsh explains, “A few of my mates were changing schools to do the
program and I thought I would give it a go. The thought of doing
football as a subject and getting marked for it was pretty appealing!”
“I wasn’t too keen to stick at school. Before I heard about this
college”, says Welsh. “It gave me an extra interest to head to school
and finish my VCE along with improving my football, by doing weight
sessions and extra skills sessions during school time.”
“Every day included a session for football, whether it was weights,
skills, or in class sessions like nutrition or diet”, adds Welsh.
When asked if the program at the Essendon Keilor College helped Andrew
Welsh reach his goal of playing in the AFL, Welsh was full of praise
for the program.
“I believe it helped because it allowed me to focus on achieving my
goals of getting drafted, as I was able to work on my football
weaknesses during class time, which was an addition to my training
commitments with the Calder Cannons.”
The school curriculum also allowed Welsh to complete his VCE as a
fallback if he wasn’t drafted into the AFL. Welsh summed up the value
of this program to young players by adding, “If I couldn’t have mixed
school with footy, I would more than likely to have quit school and not
finished my VCE!”
CONCLUSION
With the decline in football activities in schools around the country
and the availability of other sports, the drop in skill levels amongst
school age players has been very noticeable. EKC’s elite football
program has been a huge success and offers another lifeline to young
players who, like former student Andrew Welsh, may have opted to leave
school early without completing upper school education.
The school needs to be congratulated for such a program. With other
institutions such as the Clontarf Aboriginal College in Western
Australia reaping benefits in both academic and football studies, the
value of these programs is all important to the growth of our game, and
the academic achievements of young players.
For further information, go to:
Essendon Keilor College
Calder Cannons Football Club
Western Jets Football Club
U/18's TAC Cup Competition
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